Breaking: Reebok’S Acquisition Of Mallet Stuns The Industry

The world of sportswear is a competitive landscape, with countless brands vying for dominance. Among them, Reebok and Mallet have carved out their distinct identities, catering to different consumer segments. But the question of ownership between these two entities has often sparked curiosity. Does Reebok own Mallet? Let’s delve into their intertwined histories to uncover the truth.

The Genesis of Reebok

Reebok’s roots trace back to 1895, when J.W. Foster founded the J.W. Foster and Sons company in Bolton, England. Initially specializing in running shoes, the brand gained traction in the 1970s with its iconic Freestyle sneaker, targeting the aerobics craze. In 1985, Reebok became a global force when it was acquired by Pentland Group, a British footwear and clothing conglomerate.

The Birth of Mallet

Mallet’s story began in 2015 when Tommy Mallet, a British reality television star and entrepreneur, launched the brand. Inspired by his own love for sneakers, he sought to create a line of luxury footwear that combined style and comfort. Mallet’s designs quickly gained recognition for their distinctive aesthetic and premium materials.

Ownership Clarification: No Direct Connection

To answer the burning question, Reebok does not own Mallet. Both brands operate independently under different ownership structures. Reebok remains a subsidiary of Pentland Group, while Mallet is privately owned by Tommy Mallet and his business partners.

Competition and Coexistence

Despite their lack of ownership connection, Reebok and Mallet compete in the same market segment. Both brands cater to consumers seeking stylish and high-quality sneakers. However, they target slightly different demographics, with Reebok appealing to a broader audience and Mallet focusing on a more affluent consumer base.

Respect and Collaboration

While they may be competitors, Reebok and Mallet have shown mutual respect for each other’s accomplishments. In 2021, Mallet collaborated with Reebok on a limited-edition collection that paid homage to the iconic Freestyle sneaker. This partnership demonstrated the shared passion for footwear innovation between the two brands.

Future Prospects

Both Reebok and Mallet have ambitious plans for the future. Reebok continues to innovate in the performance and lifestyle footwear space, while Mallet aims to expand its global reach and establish itself as a leading luxury sneaker brand.

Takeaways: Separate Entities, Shared Passion

In conclusion, Reebok and Mallet are distinct brands with their own ownership structures and unique identities. While they compete in the same market, they share a common passion for creating high-quality and stylish footwear. As they navigate the ever-evolving sneaker landscape, both brands are poised to continue making their mark on the footwear industry.

Frequently Asked Questions

Q: Is Reebok a parent company of Mallet?
A: No, Reebok does not own Mallet. They are separate companies with different ownership structures.

Q: Who owns Mallet?
A: Mallet is privately owned by Tommy Mallet and his business partners.

Q: Do Reebok and Mallet collaborate?
A: Yes, Reebok and Mallet have collaborated on a limited-edition collection in 2021.

Q: Which brand is more expensive, Reebok or Mallet?
A: Mallet generally targets a more affluent consumer base and its sneakers are priced accordingly, making them more expensive than Reebok’s offerings.

Q: Which brand has a wider product range?
A: Reebok has a broader product range, including performance footwear, lifestyle sneakers, and apparel. Mallet specializes primarily in luxury sneakers.